I inherited a name that is inherently misspelled. The most common misspelling is an omission of the S. The second most common is the swapping of the O and H. The most irritating is the addition of an apostrophe, as in “Wohler’s.” Adding an apostrophe to Wohlers is no different than adding one to Smith, Johnson, or Brown (i.e., Smit’h, Johnso’n, Brow’n). It is obviously incorrect and looks absurd, yet it’s really no different.
No one likes their name misspelled, especially when it’s published broadly. What’s puzzling to me is spelling a name accurately is really very easy, and it shows that the writer cares. It only takes a second or two to get it right. I can assure you that the person will be grateful.